Color Block Your Nails with Essie
Recreate this color block look using Essie polish.
by Staff
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Have a feisty client on your hands? Try these time-tested techniques for smoothing out her rough edges.
Everyone wants to be the master of her own time, but with clients, friends, and family all pulling in different directions, how can we? This is a call to all nail professionals to snatch your appointment book from the hands of your well-meaning (but clueless) clients, and take control.
NAILS will be hosting a complimentary webinar on Monday, December 10, to explain exactly how you can go about being featured in the magazine.
Do you ever wish you were a fly on the wall so you could hear what your employees say? Here’s your chance to learn what they won’t tell you, but wish you knew.
When you show Facebook ads to your website visitors, they’re much more likely to claim your offer or book an appointment than anyone else on Facebook.
If your salon team isn't performing as well as you'd like, it could be because of your leadership. Study the systems that will assist each employee in achieving her best: mission statement, employee evaluations, staff meetings, coaching for individuality, and rewards.
The most important products you can promote this holiday season are your gift cards.
Salons could easily charge, and get, $50-$60 for a full set. Those increasing service prices helped the overall industry growth upward this year (after a year that saw the overall business fall, this year we saw an increase in salon business from $6.43 billion to $6.45 billion).
If you’re a nail technician there’s no shortage of goals that can be accomplished in this industry. Some technicians dream of winning competitions or taking on celebrity clients. But for others, the dream is to launch a successful product. Take it from those who have done this before, a great idea doesn’t necessarily translate into a smooth debut. Learn from these professional case studies what it takes to sell your invention to your peers with maximum impact.
