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Suggestive selling is one aspect of merchandising that is often overlooked, yet it can make a tremendous difference in the total retail sales of a salon. It is a proven statistic that close to 40% of clients will say yes when asked by a staff member if they wish to upgrade in size or quantity. There is a fine line to being perceived as pushy or merely suggestive, though.
It’s a strategy supermarkets have been employing successfully for years. “Club cards” — or store “memberships” — build loyalty, provide perceived value, and can even raise cash.
Sometimes it’s not that you need to get more clients (we’ve already told you that it costs more to get a new client than it does to keep an old one), but that you need to get more out of your clients. That might mean sending them home with a service-preserving retail item (we’ll get to retail in the very near future) or an incentive to entice them to try a new service.
Now, more than ever, local retailers and independent store owners (like nail salon owners) need to not just want business, they also need to remember to thank those who are giving them business. The economy is still tough, the competition for paying clients is definitely still tough and yet not enough store and salon owners are letting their customers know just how much they care. So this holiday season, reach out to your clients after they have reached out to you.
These two weeks were spent slowing things down to really focus on proper execution of a spa manicure.
When you look at your service menu does it stand out from the crowd? Or is it simply a list of service names (manicure, pedicure, full set) and prices? If you were to hide your logo, would your clients know that it’s your menu and not the salon’s down the street?
Ridges on the nails are actually grooves — and they should not be buffed away.
It’s been such a long journey, from being excited and feeling unstoppable to being tired and exhausted and feeling like I couldn’t do it anymore. Now, every day that passes and I get closer to my graduation date I get more and more energy.
This week on The Nail Hub Podcast, Elizabeth Morris discusses how an entitled attitude can hurt your career.
Check out the fun and flirty colors of Zoya's summer nail polish collection. You Might Also Like: Zoya and Peter Som Collaborate on Fashion Week Polishes
