Getting Into the Groove
We’re growing our clientele slowly but surely. We hosted a reader party for InStyle magazine earlier this month. It turned out really well with more than 120 people showing up. We hope to do many more events
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We’re growing our clientele slowly but surely. We hosted a reader party for InStyle magazine earlier this month. It turned out really well with more than 120 people showing up. We hope to do many more events

I recently heard about the “Beautiful Bride” program that The Medical Spa at Nova in Ashburn, Va. added to its service menu. The beauty of the program is that it gives brides-to-be the ease of having
Sometimes I avoid confrontation. Not because it makes me nervous or because I’m afraid to face anyone, but because I’m so #$!@ing mad that I know I won’t be able to remain coherent, let alone professional. So
Our first few weeks have been amazing. On Friday, we got a huge plug in Daily Candy, and we really blew up after that. We were booked solid Friday, Saturday, and Sunday. Best of all, most
Despite some last-minute fixes (like redoing the ceiling paint two days ago after it was showing signs of wear), our soft opening today was a success. We had 32 booked appointments, and Dan, Nadine, and I
ROB|B will be officially open to the public on Friday, October 10. This soft opening date is set in stone. We’ve even already made a few appointments for that day. We’d be so happy to take
MaryAnne has been my client for more than a year now. She is a senior at one of the local high schools, and she has been a swell client who I always enjoy having her in
I once read that clients will remain in a salon 85% of the time to continue the relationships they’ve built versus 15% who will stay for the service received. Isn’t that amazing? We’ve all known people
We can daydream all we want about what we would like to say, but finding the right response for hard-to-please clients is the better choice — and ultimately yields more satisfying results.
When it’s slow, you hope that all of the seeds you've planted with past and present clients start to blossom. That is what happened the past week. I finally had a full book, and some of