11 Mistakes to Avoid When Starting Your Own Salon
We can all learn from the mistakes of others, so read these words to the wise from salon owners who have made their share of mistakes along the way.
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SEARCHMENUSEARCHWe can all learn from the mistakes of others, so read these words to the wise from salon owners who have made their share of mistakes along the way.
Katherian Harris, owner of Sherwood Hair Design in Odessa, Texas, finds it lucrative to advertise her salon in event programs.
A grand opening doesn't mean starting out with a deficit. Here,we go over how to make your opening successful and budget-friendly.
Maintaining a master standing appointment schedule will help eliminate scheduling errors and go a long way toward retaining a happy, committed clientele.
Although nail technician income has risen steadily, at least keeping pace with inflation, prices on most services have barely budged upward in two years, and some service prices have dropped.
Helen’s Hair Studio has found a unique way to make customers beat a path to the front door.
Top salons use promotional gimmicks, discounts and targeted advertising to get clients to try their pedicures.
Besides other salons, who else is a competitor to you? You have to know who (and what) your competitors are so that you can best meet and serve your customers’ needs.
From pushing pedicures to introducing new colors, nail technicians share their successful spring campaigns.
Business cards offer more than just your phone number; they tell your clients who you are as much as where you are.
I know a person in business has to guard secrets in order to stay competitive, but I’ve seen this problem in the extreme, where professionals would rather suffer in silence than ask for help from another nail technician.
With a little enterprise, you can get the most from today’s ignored men’s market and muscle in on Herculean profits.
You don’t need to be a graphic designer to run a successful nail business, but attention-grabbing business cards, handouts, and advertisements are great clientele-building tools.
From business cards to brochures, salon handouts remind, inform, and promote your services to clients.
You could charge whatever you wanted, do business however you pleased, work only as long as you cared to---because you were the only person who could do nails. Sound interesting?
Start by giving clients know-'em'dead service instead of lowering your prices.