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While it’s always important to find new clients, don’t forget the ones you’ve lost along the way. If you can discover why they left, you can determine the best technique to woo them back.
If clients complain about the price of a pedicure, tell them about Amp Salon’s VIP pedicure, which just might be the world’s most expensive feet treat.
Like many salons, East Village Spa in Des Moines, Iowa, was fully booked for Valentine’s Day, then right before the appointment cancellation charge cut-off of 48 hours, clients “suddenly” realized they wouldn’t be able to come in. Rather than lose money on empty appointments, the salon posted the new openings on Twitter. “They were immediately snatched up by people who’d waited too long to make Valentine’s Day plans. Twitter helped us stay 100% booked,” says owner Cassie Sampson.
Carter's Salon in Grafton, Wisc. uses Qtica Pomegranate Lime Foot Soak, Sugar Scrub, Moisture Mask and Lotion for this particular Pomegranate Pedicure.
Through partnering with Spa & Salon Wish, a network of more than 3600 salons and spas, your salon will be more effectively marketed on the web. They provide consumers with the ability to purchase gift certificates for your salon and you receive face value less a 17% marketing fee when they are redeemed.
I’ve been talking to several editors at the big consumer beauty magazines. They all seem to ask the same questions, like "What should someone look for in a good nail salon?"
Kathy Dent demonstrates how to do Mother’s Day Sweethearts Nails.
Lenzi Brock demonstrates how to do Sunshine nail art,
Kathy Dent demonstrates how to do Rock Princess nail art.
Ann VanSpronsen demonstrates how to do Galaxy nail art.
