The Men's Grooming Stats Sheet
Before you go calling on male clients, use these hard and fast statistics to find out everything from where men get their grooming information to how many techs have never had a male client.
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SEARCHMENUSEARCHBefore you go calling on male clients, use these hard and fast statistics to find out everything from where men get their grooming information to how many techs have never had a male client.
A man’s first pedicure brings up a slew of issues. Will his feet be completely disgusting?
It only takes a glance at the TV and a peek at a magazine rack to see male vanity basking in the mainstream. Men are embracing fashion, shopping, design, and grooming with unprecedented glee. So, just for kicks, we got two of the industry’s best-known nail artists to submit designs for men. With tough rocker and jock looks, these designs by Elsbeth Schuetz and Sheryl Macauley are a sign of the times.
Try this earthy pedicure from CND using the Raw Earth System.
As men make their way into salons and spas across the country, some are getting them with services, decor, and perks designed just for them. By streamlining services and doling perks like draft beer, shoe shines, pool tables, and piped-in sports programming, salons and spa are redefining the meaning of “pampering”.
Men deserve great-looking, strong nails just as much as your female clients.
NBA star Charles Barkley's nails are done prior to his TV appearances.
A man's desire for buffed nails is providing a growth opportunity for salons.
Caught between high-volume discount salons and high-end mega-spas? Rather than try to win by their rules, write your own rules geared to a more narrow and tailored clientele and create your own niche.
Men-as prospective clients-require different approaches and attitudes to entice them into the salon. Before you decide to market to the opposite sex, you need to make sure you salon and your service menu are ready for them.
He’s split the atom, walked on the moon, and flown faster than the speed of sound. So, what’s he gonna do now? Get a pedicure, of course.
Even for the salon-squeamish male, Agosta Hair Color and Grooming for the Civilized Man is an appealing, non-threatening haven offering nail, skin, and hair products and services in a masculine setting.
Luring men into your salon is challenging, but it’s easier than getting them to stop and ask for directions. Help them find your salon easily with the right services and go easy on the frills.
You’ll get no namby-pamby, perfume-scented, touchy-feely beauty care at The Men’s Room, a new Las Vegas-based salon where “Men can be men.”
With a little enterprise, you can get the most from today’s ignored men’s market and muscle in on Herculean profits.