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Check out these hilarious outtakes from Young Nails' instructional videos with Greg Salo. We love it.
Lauren Wireman of Wildflowers Nails demonstrates how to use her brand's Black Diamond Chrome.
One company whose goal is to satisfy this demand, with a sophisticated combination of product, marketing and merchandising support, is the Ligonier, Pennsylvania-based Anything Goes Inc., owned and operated by the husband and wife team of Richard and Pamela Gross.
Nikki Diamond, Los Angeles