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Beauty industry consultant and success coach Bryan Durocher wants to help you meet your potential both personally and professionally. To that end, he offers these top five tips to make a bigger splash with less effort.
Should you list your salon on the Internet? With free listings you have nothing to lose, but the jury’s still out on the benefit of paying for online advertising.
Need a good reason to get more business education? Salon owner Millie Haynam highlights the importance of not just relying on your technical prowess. From marketing and money management to people skills and PR, business skills are vital to making your salon a success.
Offering awesome services differentiates the good salons from the not so good ones, but when it comes to building client loyalty, it takes a little more than a great manicure or set of pink-and-whites to keep customers coming back. Branding your salon ranks right up there with having to-notch customer service skills and a detailed service menu.
Doing a stunning new set of nail enhancements on a first-time customer does not always guarantee a full book. Try these tips, from the fingertips up, to turn a new face into a committed standing client.
Roula’s Nail Spa offers one-of-a-kind manicure and pedicure services in an impeccably clean environment. Clients walk in feeling frazzled and walk out feeling inspired by the Zen-like atmosphere.
Every bride has her own vision of what her wedding look will be. Indulge her fantasies.
You could be making your first tentative steps into the beauty industry, or your book may be so filled with penciled-in names there’s no white space. Either way, if you’re uncertain what your next steps should be, it may be time to turn to a consultant.
College students are a new and interesting demographic for nail salons to target.
