Service Providers Turn the Tables
Owner exercises good business sense by treating her employees to sample services at other salons.
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Owner exercises good business sense by treating her employees to sample services at other salons.
Colored acrylic nails are a beautiful and eye-catching addition to the more standard pink-and-whites on your service menu. Increase your clientele and expand your creativity with all the colored acrylic possibilities.
Two brave techs traded spaces — and clients and product lines — for one day. Here’s their account of what happened…
Late clients, bad bosses, staffing woes — nail techs often face situations that are out of our control. Sometimes we are able to gain control; other times we need to resign ourselves to our limitations and learn from the experience. Balance comes from knowing the difference.
Determining your target clientele is a key decision every salon owner makes. Is it a beneficial business decision to cater your salon to a particular niche? Three salon owners share their different opinions on this topic. Who does your salon consider its core clientele?
Home-based salons offer techs flexibility, tax relief, and independence. We asked new and seasoned techs who took the plunge how they handled issues that are particular to home-based salons.
Educator and nail tech, Dawn Bassett, shares her tips on successful marketing, promotions and networking.
Take full advantage of the first step in building a professional business relationship. Consultations create a rapport with clients and help you select the most appropriate services and treatments for each individual.
Part substance, part strategy, staking out your spot on local “best of” lists requires a game plan. NAILS attempts to demystify the process of claiming your spot on the list.
Always trying to think of new ways to help differentiate your salon from the pack? Here’s a compilation of truly unique ideas from other salons to inspire and excite you.