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Clients can’t come to you if they can’t find you. With a little know-how, you can greatly improve your salon’s ranking on popular search engines like Google and Yahoo. Learn what easy steps you can take so these search engines help to build your business for you.
Clients come in for the beautiful nails, but they sure do enjoy the extra touches you provide. With a little flair you can make hospitality part of your client care program. The key to keeping your clients entertained in the salon is to give them plenty to think about — new services, local art and culture, and multimedia are a few examples.
If you’re ready to introduce a new product or service, you’ll want to do all you can to make sure it explodes onto the scene and into your clients’ consciousness. Keep reading to learn how your peers successfully launched a new product line or service offering.
Build your clientele by targeting new-to-the-area residents. Directly mailing welcome coupons to new neighbors brings them into the salon.
Can’t find your client’s phone number or that note you made about the product system you used on her last? Are you in a panic when tax time approaches and your records are nowhere at hand? If your organizational skills are lacking, here are three software programs designed to help.
The beauty industry has catered to the needs of women for years, but it’s a wise business move to update the salon to reflect the current man-scape. Keep reading to learn five areas in which you can make your salon more man-friendly.
You’re finally ready to hit the male-client-recruiting scene, but which guy is right for you and your salon? Here are four common male clients…and tips on how to get them for good.
The same marketing techniques and business practices that have successfully lured women to your salon can be easily adapted to attract male clients. The key is to lay a foundation that supports long-term client care and has him feeling comfortably taken care of.
Who are all those people on my AIM Buddy List? How do I get my photos online? What’s that green stuff on my client’s nails? Find out what questions BeautyTech.com webmaster Debbie Doerrlamm hears most often and how she responds.
Women want to be a better version of themselves. They’re looking for products that will transform them, but they’re also looking for a great deal. At a recent trade show, The Benchmarking Company’s Alisa Marie Beyer presented these findings, found via a survey conducted by her beauty marketing research firm. Read on to find out what else the study showed — and how you can use it to your advantage.
