Marketing the Right Way
It doesn’t take much to cater to — and keep — the customers you have.
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Looking to fill those open spots in your appointment book quickly and easily? Invite your clients to sign up for a “Daily Specials” e-mail.
Teen People’s recent survey of 9,000 self-appointed “leaders of pop culture” ages 13-21 found that more than 25% of the teens visit a salon for nail care.
Baby boomers turning 50 and older Americans are redefining aging. Appeal to them as clients by target marketing, customizing services, and understanding their concerns.
Afraid of offering makeup in your salon because you aren’t sure how to sell it? Think it’s hard enough selling nail polish to your clients, let along trying to sell them lipstick and eye shadow as well? Think again. There’s more than one strategy to add to your current retail offerings – and your pocket.
Whether your clients are requesting some last-minute nail art or you’re trying to get them to try an add-on service, there are fashionable, yet simple-to-do nail art creations that you can do on the spot.
In the 18-or-so months since The Brass Rose in Blairstown, N.J., has opened its doors, owner Rosemary Weiner has seen its male clientele increase from 5%-10% to about 25%.
Two things characterize today’s teens — a strong desire for self-expression and the luxury of disposable income. Both spell good news for the nail industry. As more students nationwide are required to wear uniforms, teens are relying on their nails to make a statement about their individuality.
Readers share tips on marketing by using everything from advertising to using gift certificates.
Find out how to better understand market services to you ethnic clients. See what industry insiders are saying and doing to cater to these growing markets.
