7 Rules for Building Client Relationship
Never underestimate the importance of building client relationships. Ultimately, it separates us from the guys down the street — which is critical in today's nail industry.
by Marcia Travelstead
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Never underestimate the importance of building client relationships. Ultimately, it separates us from the guys down the street — which is critical in today's nail industry.
Between the winter blues and covered shoes, you may think pedicures are reserved for the lazy, hazy, crazy days of summer. But, we’ll show you five salons that still sizzle even when it’s freezing.
Next time you pop into your favorite distributor’s showroom or talk with your sales representative, find out what additional services they provide. What you discover may help you build a stronger salon brand and a more profitable business. Here are 20 things your distributor can do for you.
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To reward good customers and increase client loyalty, some salons are implementing VIP programs where members pay a yearly fee in exchange for special privileges. A well-implemented VIP program will increase your salon’s bottom line as well.
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Tweaking common salon-speak to communicate clearly and creatively is a simple, savvy way to distinguish your salon from the masses. Here, we show you how to pump up common phrases and words in your marketing and promotional materials to make them more powerful.