Marketing With a Nice Ring to It

The husband and wife team behind Velvet Nail Lounge in Troy, Mich., came up with a brilliant marketing idea after reading fashion magazines.

A Polished Business Card Holder

Heather Aquino crafted this cute business card holder for anyone passionate about polish.

Websites Worth Watching: Minx

Minx’s website gets a makeover.

Trend Watch: Victorian

Ruffles, lace, and collars reign supreme.

PRITI NYC for Bridal Fashion Week Spring/Summer 2016

PRITI NYC partners with Reem Acra and JLM Couture to produce glitzy bridal nails.

NYFW: Jessica Nails Spring/Summer 2016

Jessica Cosmetics founder Jessica Vartoughian made her NYFW debut by collaborating with designers Ashley Graham, Additional Elle, Angela Simmons, Serena Williams, and Adam Levine at the KIA Style 360 event.

NYFW: CND for the Blonds S/S 2016

CND unveiled an Egyptian-inspired nail art collection for the collaboration with The Blonds.

NYFW: Caption Polish for Nanette Lepore

Caption Polish debuted free-spirited nail art at the Nanette Lepore show.

NYFW: PRITI NYC for IIJIN

PRITI NYC created bold, color blocked nails for the IIJIN show.