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The same marketing techniques and business practices that have successfully lured women to your salon can be easily adapted to attract male clients. The key is to lay a foundation that supports long-term client care and has him feeling comfortably taken care of.
The product will smooth the nail surface while protecting the nail from UV rays.
Tweaking common salon-speak to communicate clearly and creatively is a simple, savvy way to distinguish your salon from the masses. Here, we show you how to pump up common phrases and words in your marketing and promotional materials to make them more powerful.
Pop star Ke$ha (who has been known for some wild nail designs) performed on MTV on New Year's Eve wearing these blinged-out Minx nails. New York celebrity nail stylist Michina Koide, who frequently styles Ke$ha's nails,
Katie Cazorla, reality TV star of TV Guide Network’s The Nail Files, posted photos of the seven unnamed polishes on the salon’s Facebook page, then had her fans suggest names.
The 1980s were a time of extreme growth for the salon industry, and nails were its fastest-growing segment. Nail salons cropped up, it seemed on every corner. While this rapid growth was positive in that it brought professional nail care services to public attention, it also resulted in a proliferation of lower-quality establishments, which did not maintain acceptable standards of cleanliness or service.
Salon owners from some of the coldest parts of the U.S. and Canada offer their advice on how to coax those feet back out to enjoy satisfying winter pedicures.
We called nail techs and salon owners around the country to find out what’s on their wish list for the nail industry. From better education to an improved economy, here is what some nail technicians are hoping to see in 2004.
Mia Secret shows how to combe Chrome Mirror nail powder and Gelux Mood gel polish to get a metallic effect that changes color based on temperature. (The video is in Spanish with English subtitles.)
In this video from the NAILS Troubleshooter series, LaShaun Brown-Glenn, a U.S. business development manager and trainer for Alessandro, shows how to apply a nail tip enhancement on nail biter clients.
