OPI's Consumer Advertising Campaign Brings Customers Into Salons
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A grand opening doesn't mean starting out with a deficit. Here,we go over how to make your opening successful and budget-friendly.
We can all learn from the mistakes of others, so read these words to the wise from salon owners who have made their share of mistakes along the way.
Helen’s Hair Studio has found a unique way to make customers beat a path to the front door.
Top salons use promotional gimmicks, discounts and targeted advertising to get clients to try their pedicures.
From pushing pedicures to introducing new colors, nail technicians share their successful spring campaigns.
Business cards offer more than just your phone number; they tell your clients who you are as much as where you are.
With a little enterprise, you can get the most from today’s ignored men’s market and muscle in on Herculean profits.
You don’t need to be a graphic designer to run a successful nail business, but attention-grabbing business cards, handouts, and advertisements are great clientele-building tools.
From business cards to brochures, salon handouts remind, inform, and promote your services to clients.
