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It’s smart to retail items that go hand-in-hand with your nail services, like polish and hand lotion, but if you go beyond these basic retail items, it can really set your salon apart from the pack. Each month, we’ll feature unique retail items that your clients will love.
Five marketing tips to push your salon to achieve extraordinary results.
Water-resistant disks topped with a 60-grit working surface adhere to the bottom of the tub or shower.
Says our employee representative: Meeting more of a client’s needs through retail will make her more likely to stay loyal and to send referrals.
Everyone talks about the great promise of retailing, but to hear about the challenges from someone in the trenches is a reality check.
You’re competing against the discount dollar store and the high-end boutiques, but with a little creativity, you can create a buzz around your salon – and not just the services – that will keep people long into the New Year.
What if, instead of calling things like cuticle oils and nail strengtheners “retail products” and suggesting that you “retail them,” we call them “take-home products” that you “recommend”?
Do you think it's important for nail manufacturers to advertise in consumer media?
Women want to be a better version of themselves. They’re looking for products that will transform them, but they’re also looking for a great deal. At a recent trade show, The Benchmarking Company’s Alisa Marie Beyer presented these findings, found via a survey conducted by her beauty marketing research firm. Read on to find out what else the study showed — and how you can use it to your advantage.
