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Look no further for low-cost, high-return, business-building ideas. Look beyond the obvious and cross-market with unlikely allies to double your exposure with minimal expense.
Discover new methods for increasing retail sales in this article packed with suggestions.
Brittney Sampson, Coeur d'Alene, IdahoTina VonDiva, Nail Couture Custom Design, Houston, Texas
Girls love nails — and many do their own manis and pedis instead of visiting the salon. But there are things you can do to bring them in and keep them coming back for more.
You know what you have to offer, but does everybody else? With some publicity, your salon will be known to more than just your clients and neighbors.
Samantha Cedergren, The Nail Studio, Coconut Creek, Fla. @samanthalanettenails
Cindy Feldman, owner of Progressions Salon Spa Store in Rockville, Md., has discovered there’s no better place to engage friends and neighbors than the local farmers’ market.
I was so proud of all of my techs at our grand opening events in March. The girls all shined. You can see pictures in the Grand Opening Gallery on the lefthand side of the page. The
Rosa Vargas, Palm Springs, Fla. @nailsbyrosavargas
According to TheWeddingReport.com, the average American wedding costs between $22,000 and $26,000. Is your salon getting its piece of the wedding cake, er, pie? It takes targeted advertising, smart scheduling and retailing, superior service, and a referral program, and you’ll be on your way to salon-wedded bliss.
