A Penny for My Thoughts

Maggie is grateful to the clients who play therapist to her on occasion.

Crowdsourcing: Client No-Shows

This month we asked nail techs: How do you deal with client no-shows?

Connect With Clients — New and Old

Lots of techs are loving StyleSeat’s online booking — and not just because basic services are free. 

Reader to Reader: How do you show your clients you are thankful for them?

Around the holidays it can be a good idea to show extra customer appreciation.

Educate Your Front Desk

Front Desk Strategies is a three-part bundle of educational recordings from salon consultant Lisa Marie Arnold. 

Opting In — A Second Look at E-mail Marketing Campaigns

E-mail marketing is one of the best, most cost-effective ways to help spas and salons grow. When properly utilized, e-mail marketing campaigns can be an effective tool to promote products and services, increase client retention, and bring in new clients.

Why I Choose a Salon

We asked clients what little details make a big difference in determining which salon they pick over another. Their answers may surprise you!

When a Tech Leaves Your Team

You hired her, trained her, helped fill her book, and now she’s leaving the salon. What will you tell the clients?

How Do I Love Thee?

"We do throw some awesome parties with lots of food, drinks, door prizes, gifts, and discounts,” says Samantha Hanby, owner of Polished Nail Salon in Yukon, Okla., who held a Customer Appreciation Day for clients last September and plans to make it an annual event.