7 Rules for Building Client Relationship
Never underestimate the importance of building client relationships. Ultimately, it separates us from the guys down the street — which is critical in today's nail industry.
Never underestimate the importance of building client relationships. Ultimately, it separates us from the guys down the street — which is critical in today's nail industry.

In a perfect world you would never have an unhappy client. But like it or not, some day you'll have a tough customer who needs to be handled with diplomacy and tact. These 10 steps will help you through and teach you something in the process.
Wouldn’t an extra $10,000 a year make things so much easier? In the spirit of this HOW- TO issue, I’m going to tell you a few, mostly simple, ways to pad your wallet without doing time.
The answer can vary from owner, to tech, to both, or none of the above. We asked three beauty professionals for their opinion and you can see that the answer is not clear-cut..

While it’s always important to find new clients, don’t forget the ones you’ve lost along the way. If you can discover why they left, you can determine the best technique to woo them back.

Doing a stunning new set of nail enhancements on a first-time customer does not always guarantee a full book. Try these tips, from the fingertips up, to turn a new face into a committed standing client.
Do you ever look across the table and feel the urge to ask your clients, “Do you like me? Do you really, really like me?” Of course you do. And it’s only natural. We all need some positive feedback from time to time. So we conducted a little survey to find out what attracts clients to your salon and why they love you
You have only one chance to make a great first impression on new clients.
Salons are busier and bigger than ever before, so how do you keep everyone happy and business growing?
Nail techs aren’t the only ones who can benefit from sticking to a code of conduct.
Have you ever wondered as you review old appointment books or clean out your client card file, where some of these people disappeared to? Or, better yet, why they left?

Just when you thought you had heard it all, she tells you another tall tale about how her nail broke off, polish got smudged, or how she forgot her checkbook. Nail technicians share their collection of innocent fibs, exaggerations, and outright lies.
A client talks about her own perspective getting her nails done and what she'd like to see different.
No-shows, nit-pickers, the perpetually tardy — clients can drive you nuts. Sure, we love them, need them, and can’t live without them, but annoying habits and bothersome behaviour can drive even the most well-balanced nail profession to the brink. NAILS asked the crews of two Salon-of-the-Year-award-winning establishments to share their biggest client pet peeves.

When an employee leaves, I have the other nail technicians greet her clients and offer them the same wonderful service that they received before.
You probably have pet peeves about your clients, but have you ever wondered what they say about you? We spoke to some nail care clients about their technicians and got some surprising answers.
How do women really feel about their own beauty quotient? A fascinating study commissioned by New Woman magazine uncovered some compelling answers.