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In The Know|News|Sep 7, 2010

Chic on a Budget

Redbook’s September issue features 15 treats under $5 or less that includes Sally Hansen’s FingerPaints nail color in Vintage Violet. The shimmering purple is on trend and has a pretty pearly sheen that’s universally flattering.

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In The Know|News|Sep 7, 2010

Stylish Siren

Harper’s Bazaar takes a cue from Giorgio Armani’s fall runway collection and recommends fire engine-red polish on short nails.

In The Know|News|Sep 7, 2010

Stunning Surfaces

Allure’s beauty team takes a look at some of the hottest polishes created with a special feature in mind: texture.

In The Know|News|Sep 7, 2010

The Name Game

Suzi Weiss-Fischmann of OPI tells Allure how her team comes up with polish names like My Chihuahua Bites and Suzi & the Lifeguard.

In The Know|News|Sep 7, 2010

Chameleon Colors

Essence explains how to turn one shade of Orly nail polish into three other, prismatic new colors with the advice of celebrity manicurist Lisa Logan.

In The Know|News|Sep 7, 2010

Seasonal Switch

Self explains how to transition summer shades to fall favorites with jet black polish. Use the black as a base coat or on top for an autumnal hue that’s still true to the original color. Try adding a black base coat to Zoya’s Dana or Essie’s St. Lucia Lilac for a dramatic deep plum and pretty purple-gray.

In The Know|News|Sep 7, 2010

Brighten and Whiten

Self offers advice on how to get rid of wine-colored stains with tooth whitening products. Use a tooth-whitening pen, gel, or toothpaste once a day for three days to lighten the stain without damaging the nail bed the way buffers do. The key ingredient: hydrogen peroxide.

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In The Know|News|Sep 7, 2010

Lively Lacquers

Fearless colors are all the rage, Glamour reports. Perky shades of bright yellow, teal, red, and orange are all fun options for getting in on the cheeky trend. Try China Glaze Nail Lacquer in Yellow Polka Dot Bikini, OPI Nail Lacquer in Teal the Cows Come Home, or Essie’s Nail Polish in Vermillionaire.

In The Know|News|Sep 7, 2010

Advice on Gel Manicures

Glamour’s beauty expert Andrea Pomerantz Lustig recommends getting gel manicures only once in a while, as the removal process can leave nails weak after lots of filing and acetone soaking.

In The Know|News|Sep 7, 2010

Prized Polish

OPI’s Lincoln Park After Dark won Glamour magazine’s Best Nail Polish Color award for the first time. Described as the “most unique naughty purple around” by the magazine, the deep purple shade is still as popular as ever.

In The Know|News|Sep 7, 2010

Beauty Tips from Bobbi Brown

Master makeup artist Bobbi Brown talks to Elle about some of her favorite tips and tricks. “A dark nail color can make a casual outfit look dressier,” Brown says. Elle recommends Essie Nail Color in Wicked, one of the brand’s popular shades.

In The Know|News|Sep 3, 2010

Phoned In

InStyle magazine’s September issue highlights the newest innovation from OPI: the iPhone Try It On Color Studio.

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