
10 Tips to Make the Most of Facebook
While Facebook can be a quick and cost-effective way to market your business, these tips will ensure you get the most out of your social media presence.
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While Facebook can be a quick and cost-effective way to market your business, these tips will ensure you get the most out of your social media presence.





Here are six ways to take advantage of the back- to-school crowd and extend pedicure season into the fall.
Welcome to the Neighborhood: Design was a top consideration when Cindy Feldman set about creating a direct mail piece targeting new homebuyers in the Rockville, Md., neighborhood where her salon, Progressions Salon Spa Store, is located.
If you’re looking for ways to get your salon’s name out in your community, you may want to think about starting up a fun guerilla marketing campaign. Thanks to our friends at Salon Today, here are ideas from five salons that have enjoyed success based on their creative strategies.
Studio 18 is a true labor of love. This family-owned upscale nail bar opened a couple of weeks ago.
For most people, the 2007 subprime mortgage crisis was anything but a blessing. But for Orchard Nails owner Thomas Kent Irwin, there was an unexpected opportunity hidden in the chaos.
Urge clients to be smart about marketing claims. After all, everything is a chemical!
“Did another salon ruin your manicure?” That question plays a central role in Images Luxury Nail Lounge’s outreach to potential new clients.
My week 2 social media post tells clients about single-use items.
John Rigo, a content marketer with small business technology platform Booker, offers these four tips for building your client email list.