Nail Techs Try Their Hand at Journalism
At Coatroom — a new nails and waxing salon in Arlington, Va. — salon staffers are called upon to write and produce their very own magazine.
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SEARCHMENUSEARCHAt Coatroom — a new nails and waxing salon in Arlington, Va. — salon staffers are called upon to write and produce their very own magazine.
Offering discounts can sometimes turn out to be more trouble than it’s worth, but if done correctly, discounting can translate into increased loyalty, bigger service tickets, and more retail sales. Learn the right and wrong ways to offer special pricing.
Sometimes the best advice for marketing your nail salon begins with what not to do. Whether you are revamping your marketing plan, planning for an upcoming event, or just beginning your business, a review of the potential trouble spots can help you avoid costly mistakes that eat up your time and money.
This month we asked nail techs:How do you encourage male clients to come into your salon and become regulars?
This global online directory of beauty services offers free salon listings along with the ability to share your work.
The Medinail Learning Center now offers an online Safe Salon Rating (SSR) training module free to nail techs.
Jason Olsen, co-founder of Utah-based Image Studios 360, offers salon professionals tips on how to use Instagram most effectively.
Morgan Taylor’s newest consumer ad campaign debuted last week in New York’s Times Square.
A fun way to market your services, consider creating an Instagram frame your clients can take pictures with and share on social.
The husband and wife team behind Velvet Nail Lounge in Troy, Mich., came up with a brilliant marketing idea after reading fashion magazines.
Part symbol of pride, part advertisement on wheels, nail-related license plates are like mini mobile billboards.
We live in the age of the entrepreneur, where you are no longer an individual — you are a company! Everything you do — or don’t do — communicates the value of your personal brand.
Online education company Salon Gurus has released a new program taught by nail tech and marketing expert Millie Haynam. Titled “Build Your Business…Build You!”
The Painted Lady keeps a chalkboard sign out in front to capture the attention of passersby and changes the messages weekly.
Popular blogger Tina Alberino (“This Ugly Beauty Business” and “Nail Tech Reality Check”) has written the ultimate guide to navigating our industry.
NAILS asked Rosie Herman, the founder of One Minute Manicure, to give us a glimpse into the nitty-gritty details of growing a beauty business from scratch.
The number of men receiving nail services may be on the decline, but fear not: We’ve got seven tweaks to help you ease them back through the salon doors. Here are some clever ways to appeal to those elusive male clients and keep them coming back for more.