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These days, quality work isn’t always enough to get clients into your salon. Advertising your wares can help attract new business and keep your existing customer base aware of new offerings on your service menu.
Investing in an electric file means knowing how to properly use it — and that means getting the right education. Here,we show you where to go and why it’s important to keep learning.
Brooks & Butterfield Ltd. in Northampton, Mass., is the creative brainchild of two women who wanted to create the most specialized spa in its market. With their backgrounds in the beauty industry, it was inevitable that this year-old spa would become an instant success.
Salon owners can use e-mail marketing to send targeted, cost-effective marketing messages that build customer loyalty, frequency, and sales.
By understanding and committing to the principles of good management, your business can succeed and even flourish. Are you doing all you can do when it comes to smart scheduling, customer relations, employee management, and analyzing the numbers behind your business decisions?
Discover new methods for increasing retail sales in this article packed with suggestions.
As competition and tough economic times keep service prices flat, salon owners and booth renters need to look elsewhere to increase profits. Learn ways to cut your overhead costs — without sacrificing customer service.
SWOT means you should ask yourself: What are your Strengths, Weaknesses, Oppportunities, and Threats?
"The Retail Help Kit" produced by The Spa Association includes this valuable resource for identifying and satisfying your most challenging retail clients.
NAILS Magazine readers share their secrets to success.
