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Before you start ordering products to sell in your salon, do the math. You'll need to determine how much room you can devote to a retail area, how to track inventory, and know when it's time to restock. Here are some rules of thumb to follow.
Forget everything you think you already know about retailing. If you think retailing is selling, you have to get rid of that notion.
Educate clients constantly about the products you use. Wouldn’t clients be more interested in trying items that they knew a lot about?
As I visit salons, I have to ask myself what it is that salons do not get about the benefits of retailing profession al products to their clients. Hair and nail salons alike are slow to embrace this incredibly easy way to add to the salon's bottom line.
Afraid of offering makeup in your salon because you aren’t sure how to sell it? Think it’s hard enough selling nail polish to your clients, let along trying to sell them lipstick and eye shadow as well? Think again. There’s more than one strategy to add to your current retail offerings – and your pocket.
An experienced nail technician with a full book generates $4,000 or more per month in service sales alone, and she is usually responsible for her own product purchases.
We’ve turned the tables and are giving distributors a chance to defend themselves—and address common nail tech complaints.
Does your salon need a boost? Don Bewley offers a solution to figuring out your salon rent woes.
Italian for "beautiful spaces," Bella Spazio lives up to the promise of its name with Greco-Roman architecture, muted colors, soothing scents, flowing fountains, and a solicitous staff. "Everything, from the time the client enters the parking lot- where strategically placed landscaping blocks the sight and sound of congested traffic- has been considered in producing the environment," asserts Darlene Baker, owner of the Knoxville, Tenn., day spa and salon.
