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Building a strong Instagram presence is essential to standing out in the beauty industry, and utilizing this free social service can be one of your best marketing tools. Learn some vital tips and tricks straight from the NAILS editorial team on how you can start boosting your business today with the help of social media.
Instead of expecting clients to supplement the nail professional's earnings, nail salons would price their services at a level that allows workers to earn a living wage. Salons could even make it a salon policy and notify clients that tips are no longer accepted at the salon.
Kim Hanzlik, Nails, Hands, Feet and Toes, Winnemucca, Nev.
Angela Morris, Studio 520 Salon, Kokomo, Ind.
Sometimes a tiny amount of zoom will improve focus; however, try to avoid using zoom as your cropping mechanism. Get close to the nails instead.
You’ve graduated from nail school! But before you can start working in a salon you have to pass your state board exam. Here are 21 tips to prepare you for the big day.
Julie Kandalec is the real deal in the nail world. She has done just about everything as a celebrity manicurist including fashion week, editorial and advertising campaigns and red carpet. Here she gives her top tips on working with celebrities as well as some of her favorite (and not so favorite) moments in her 20 year journey.
In this month’s column, Dr. Stern answers questions she’s received about nail ailments from around the world. Topics include toenail fungus, vertical black lines, nail shedding, ingrown toenails, and cutting the cuticle.
Instruction on putting Axxium Soak-Off Clear Gel over a tip.
As a salon owner, how do I balance working on my own clientele (I need the income) and managing/promoting the salon? What’s the smartest way to do this and find time for both? Kristi Valenzuela, Crystal Focus:
