Salon Owner's Manual

If you have consistently been sending press releases to the media on your salon, eventually an item will get published. When a newspaper or magazine actually runs a story on you, it can sometimes carry greater weight and credibility than even an ad can.

Let the Pamperers Be Pampered

At A Perfect Ten Nail Salon & Day Spa in Wilmington, Del., kids can give mom the royal treatment by indulging her with the salons new “Lady Godiva” gift package: a half-day of stress-relieving treatments, served up with fresh fruits and luscious Godiva chocolates.

Day Spa Or Discount Salon? There's Lots Of Room In Between

Sharing Is Succeeding

Networking with other salons at a tradeshow, or even at an informal breakfast meeting can make many good ideas go a long way.  

The Salon of Choice

Whether you take Pucci Salon and Day Spa’s slogan, “The Salon of Choice,” to mean a salon with many choices, or the salon to choose, you’d be right. Between the salon’s full menu of services and owner Debra Capaldi’s unflagging dedication, Pucci is the place.

Accept No Excuses

Salons are responding to customers' cries of "I just don't have the time" with super-quick natural nail manicures targeted to women on the go.

Capturing the Cosmo Girl

Consumer advertising by professional manufacturers is bringing welcome attention -- and credibility -- to salon brands.

Editor's Note: First, Do Great Nails

What is the most important requirement in being successful in the nail industry?

Cover Tech: Keeping a Competitive Edge

Winning nail competitions could get you noticed. How about being called to endorse nail products? Add to that starting your own product line! The sky's the limit for technician Kim Morgan.