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You’ve got to explore what particular products traditionally sell best seasonally. You can then fine-tune your actual selling strategy to suit your geographic area, your clients, and their particular needs.
Did you know that you already have the skills and client trust you need to successfully sell services and retail products to your clients? You are a service professional-a “people person”—someone who knows how to talk to clients about their specific needs and to offer solutions.
Five salons with phenomenal gift certificate sales tell how to boost your salon’s gift certificate sales by creating enticing packages of services that clients will want to give, as well as receive, as gifts.
When it comes to making money in the salon, sometimes it's the little things that count.
Nail polish manufacturers have a lot of good ideas about what salons can do to increase their profits on polish retail. Here 10 of them share their thoughts on what you can do to retail polish successfully in the salon.
Prominently exhibiting in-vogue items in attractive displays will have your clients buying retail items on impulse.
To make money selling retail, you’ve got to commit-commit to allotting space for displaying your ware, commit to providing incentives for technicians, and commit to patiently building your business.
As nail salons diversify their services, more and more are adding skin care.
Finding a qualified skin care specialist is not unlike finding a good nail technician. Look for technical skills, sales ability, personality, and professionalism.
When Milano Salon needed a fresher look, they created an interior that would make money as well as relax clients.
