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Tucked into the corners of dark ballrooms at nail shows, some of the best nail technicians in the world compete against one another, sculpting dazzling nail art designs and perfectly precise C-curves. But what is it like to be a competitor? NAILS takes a quick look at the competition schedule of one veteran and one novice competitor at ISSE Long Beach this past January.
From January 30 through February 1, 40,000 beauty professionals attended ISSE, up 21% from 2009 and breaking the show’s all-time attendance records. The show featured 397 exhibitors, which is up 3% from 2009.
Entity Beauty celebrated its fifth anniversary at the same beauty show where it launched its product line five years ago.
The first big show of the year, the International Salon & Spa Expo (ISSE), kicked off in Long Beach, Calif., January 26-28, 2008. The show, hosted by the Professional Beauty Association (PBA), is the West Coast’s biggest show. More than 30,000 attendees visited booths from more than 465 exhibitors.
