Editor's Note: Take a Risk and Raise Prices
Although nail technician income has risen steadily, at least keeping pace with inflation, prices on most services have barely budged upward in two years, and some service prices have dropped.
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Although nail technician income has risen steadily, at least keeping pace with inflation, prices on most services have barely budged upward in two years, and some service prices have dropped.
Helen’s Hair Studio has found a unique way to make customers beat a path to the front door.
Top salons use promotional gimmicks, discounts and targeted advertising to get clients to try their pedicures.
Besides other salons, who else is a competitor to you? You have to know who (and what) your competitors are so that you can best meet and serve your customers’ needs.
From pushing pedicures to introducing new colors, nail technicians share their successful spring campaigns.
Business cards offer more than just your phone number; they tell your clients who you are as much as where you are.
With a little enterprise, you can get the most from today’s ignored men’s market and muscle in on Herculean profits.
I know a person in business has to guard secrets in order to stay competitive, but I’ve seen this problem in the extreme, where professionals would rather suffer in silence than ask for help from another nail technician.
You don’t need to be a graphic designer to run a successful nail business, but attention-grabbing business cards, handouts, and advertisements are great clientele-building tools.
From business cards to brochures, salon handouts remind, inform, and promote your services to clients.