You Already Have a Monopoly
You could charge whatever you wanted, do business however you pleased, work only as long as you cared to---because you were the only person who could do nails. Sound interesting?
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You could charge whatever you wanted, do business however you pleased, work only as long as you cared to---because you were the only person who could do nails. Sound interesting?
Start by giving clients know-'em'dead service instead of lowering your prices.
How to woo customers, wow them, and then win them back. A list of reasons that clients leave you and how to overcome each one.
The 1980s were a time of extreme growth for the salon industry, and nails were its fastest-growing segment. Nail salons cropped up, it seemed on every corner. While this rapid growth was positive in that it brought professional nail care services to public attention, it also resulted in a proliferation of lower-quality establishments, which did not maintain acceptable standards of cleanliness or service.
A steady advertising program keeps business growing year-round.
As a nail tech it is tempting to specialize in one area, but limiting yourself will result in lost clients, especially in today's recession.
I remain bouyantly optimistic about the nail industry, its status, and its future.
Star Nail Products has approached distributing their product in a unique and successful way that has shaken up the nail industry.
Cutting prices to spur business may not be the best approach.