
Old Rule/New Rule: 12 New Ways of Looking at Our Industry
Take a fun walk down memory lane as NAILS chronicles some of the biggest changes in the nail industry's unwritten rules from the past two decades.
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Take a fun walk down memory lane as NAILS chronicles some of the biggest changes in the nail industry's unwritten rules from the past two decades.





Jessica Vero, Richmond, British Columbia, CanadaTricia Baldwin, Studio Salon, West Jordan, UtahRosa Vargas, Nails by Rosa, Palm Springs, Fla.Michelle Thomas, Nails by Michelle, Humble, Texas
Mother’s Day is coming soon and bringing with it great opportunity for salons to reach out to moms. Cross-marketing with other businesses and e-mail campaigning are just some of the ways salon owners get their gift certificates out and new clients in.
Jessica Vero, Jessica Vero Nail Design, Richmond, BC, CanadaSherri Reagan-Smith, Essentials Salon, Moyock, NCJami DoughertyDenise Groves, Melaties Day Spa, Grantsville, Utah;
Jessica of Jessica Cosmetics introduces the Phenom long-lasting nail polish collection.
Student blogger Gregory Fletcher shares his Nail Camp experiences.
Three weeks to go!
Ten years ago any nail tech would have called you crazy if you said you were opening a salon that offered only natural nail services. Today, successful natural nail salons are servicing a growing clientele, and most are doing it with very little marketing.
Trang Nguyen, John Hauk, and Lorena Marquez — all previous number-one finishers — are just some of the recognizable names on this year’s Top 25 List.