
On the Couch Answers Your Business Questions
Louis Mattassi shares ideas on getting a mentor and bringing dress code discipline to a salon.
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Louis Mattassi shares ideas on getting a mentor and bringing dress code discipline to a salon.






It's time to review all of Tickled Pink's marketing, promotions, and advertising efforts over the last 12 months. This is something every company should do on a regular basis. You need to know what is working
There are nail-focused event across the U.S. and Canada. Here’s are some upcoming 2019 events.
There's been lots going on online this month and our favorite online correspondent fills us in.
Virtually doubling in size from the previous year, the fourth annual Nail Tech Networking Event of the Smokies, held on June 26-27 at the River Terrace Resort in Gatlinburg, Tenn., saw 150 attendees enjoy the 23 nail booths and 50+ educators who demonstrated cutting edge techniques, with many debuting new nail products.
I just wanted to know how you set up appointments with other businesses to market yours. I have put in paper specials, coupons, and fliers for my salon. Thank you.DottyHi Dotty,When I come across a business
“We’ve had people signing up daily since its launch,” says Shelley. Barely two weeks after the launch date, Shelley informed me we made our first match and later the same week, a second match!
Empire Education Group has found great success in its annual Future Professionals Expo and offers tips on its strategies and how your school can start its own event.
This July event has grown, each year, and it draws nail professionals from the area and beyond who are eager for advanced education, the latest products, and connection with other nail lovers. Registration opens January 1st.
Less formal than a class or networking event, “practice parties” provide an opportunity for nail techs to experiment with new products and techniques, build friendships and professional bonds, and remember how much they love doing nails.