Editor's Note: First, Do Great Nails
What is the most important requirement in being successful in the nail industry?
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SEARCHMENUSEARCHWhat is the most important requirement in being successful in the nail industry?
Get ready! Predictions on where the nail industry is headed!
Nail technicians and salon owners must stop fretting over the low price salons and either appeal to the bargain hunters or ignore them.
Ten seasoned salon professionals offer their best advice for making it in the nail industry today.
Although nail technician income has risen steadily, at least keeping pace with inflation, prices on most services have barely budged upward in two years, and some service prices have dropped.
Besides other salons, who else is a competitor to you? You have to know who (and what) your competitors are so that you can best meet and serve your customers’ needs.
I know a person in business has to guard secrets in order to stay competitive, but I’ve seen this problem in the extreme, where professionals would rather suffer in silence than ask for help from another nail technician.
You could charge whatever you wanted, do business however you pleased, work only as long as you cared to---because you were the only person who could do nails. Sound interesting?
Start by giving clients know-'em'dead service instead of lowering your prices.
How to woo customers, wow them, and then win them back. A list of reasons that clients leave you and how to overcome each one.
The 1980s were a time of extreme growth for the salon industry, and nails were its fastest-growing segment. Nail salons cropped up, it seemed on every corner. While this rapid growth was positive in that it brought professional nail care services to public attention, it also resulted in a proliferation of lower-quality establishments, which did not maintain acceptable standards of cleanliness or service.
As a nail tech it is tempting to specialize in one area, but limiting yourself will result in lost clients, especially in today's recession.
Star Nail Products has approached distributing their product in a unique and successful way that has shaken up the nail industry.
Cutting prices to spur business may not be the best approach.