The International Salon & Spa Expo (ISSE) Long Beach, held January 26-28, is billed as the West Coast’s largest and most influential total beauty event. Produced by the Professional Beauty Association (PBA), the ISSE concept has evolved beyond the traditional “hair” show to really incorporate a diverse exhibitor base covering hair, nails, cosmetics, esthetics, wellness, massage, and advanced education. More than 400 beauty brands were on display for nearly 40,000 beauty professionals in attendance. ISSE Long Beach 2014 will be held January 25-27.
A quick lotion or hand scrub can make a manicure quite memorable. And a sales pitch on the beneficial ingredients of a hand care product as you massage it into your clients’ skin can make them want to purchase the product for home use. To help you with retail as well as with themed services, NAILS has compiled the latest delicious-smelling hand products to keep hands well-moisturized and supple.
If you’d like to see how this year’s favorite products stack up to years past, log on to www.nailsmag.com/RCA to take a look at what products are consistently on the list from year to year and who has broken into the club of finalists. (You’ll notice slight modification in our categories from year to year to reflect industry trends.)
What better way to launch Art Deco’s Dita Von Teese make-up collection than with a beautiful pamper party?The Beauty Partnership was on hand at a Manchester, England, event to help “Show the Love” (as the event
