
Cultivating Ideal Clients
Is it really possible to have your ideal client sitting in your chair consistently? The answer is a resounding yes. You can choose your own clients, while turning your existing clients into your ideal.
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Is it really possible to have your ideal client sitting in your chair consistently? The answer is a resounding yes. You can choose your own clients, while turning your existing clients into your ideal.





Networking with other salons at a tradeshow, or even at an informal breakfast meeting can make many good ideas go a long way.
What’s been your biggest holiday nail art request in the salon this year?
So one of my clients has opened a dance studio. This would ordinarily fall under the category of "stuff my clients do in their personal life that makes for interesting conversation but doesn't really involve me"
We often profile salons and nail technicians who we believe are doing great things. We choose interesting stories within the industry in order to inspire you and get your creative juices flowing. But the salon industry isn’t the only place you should be looking for inspiration and ideas.
One of thebiggest rewards for running a cosmetology school is hearing from past students about their successes in the working world.
Three years ago, I became a certified Inspiring Champions coach. Since then, I’ve helped thousands of salon owners, nail techs, and hair designers achieve their dreams and turn their goals into reality! It’s very rewarding to
With all of the emphasis in the nail business on learning, take a moment to acknowledge how much you are also teaching others, too.
We’ve all had those mortifying moments in (and out of) the salon. A few brave techs shared their most embarrassing at-work situations with us and experts weighed in on how to do proper damage control. Don’t let the following happen to you.
Blaming many of the problems in the nail industry in California on foreign immigrants who enter the market and undercut prices, run unlicensed salons, and shoddy work is easy.But a closer look at the person behind the stereotype can be revealing.