Talk Up the Differences

What a great post, Jill. I love that you plant seeds for the services you offer for each department during your tour. And I am definitely going to use what you say about husbands and the privacy

Be a Better Tour Guide, Part 2

Last week Sandy inspired me to talk about how we need to be more effective when giving a grand tour. We talked about planting seeds and letting your guest know about the services we offer. These

Going Above and Beyond

This week’s post from Jill  makes me think of an experience that I had last year. This doesn’t involve the salon, but it did make me take an in-depth look at how I approach my first-time

Be a Better Tour Guide, Part 1

Reading Sandy's last post got me thinking about a crucial part of welcoming new clients to our salon. She said "We are usually on our best behavior when we have guests in our homes, especially if

Looking for a Beauty Soul Mate

So this week’s post from Jill has me thinking about just how important these things are to the success of the service provider and to the salon. When any one of these things is out of

Put Clients at Ease

My hope is that you have been listening real hard to the best practices of successful nail technicians. Over the past few weeks, we have been discussing how to make a good first impression. I have

Put It Out, Please

Jill, I have to thank you for posting on this topic. It is another of those things that we often assume is more of a common sense type of thought process that really isn’t. Odor is a

Odors Offend

We only have 10 seconds to make a first impression — what will we do to make it a lasting impression? We’ve already discussed how significant it is to look like we’re a part of this

On My Mind: Creating Client Loyalty

I've been thinking a lot about loyalty lately. Specifically, what makes clients loyal to certain salons or certain nail techs. Are you creating client loyalty?

Do Some Self-Appraisal

My friend, colleague, and fellow NAILS contributor Kristi Valenzuela asks, “Have you ever asked what makes your salon bigger, better and different from other salons? Are you the nail tech that’s one in a million or

Shh! Relaxation in Progress

Clients of Ole Henriksen Face/Body Spa in Los Angeles won’t muss their manicures flipping through the pages of tattered old magazines. Instead they can read the latest digital editions on the spa’s iPads.

Turkish Delight on the High Street

Turkish salon Misk keeps cleanliness and luxury at the top of its priority list as owner Ceren Ergun gears up to open a second location of her popular nail haven in Istanbul.

Answering the Call

We here are having a lot of fun using the promotion ideas that Jill has suggested. We have done the Business of the Week and the Gift Bag Drop, so far. We are seeing new guests from

First Impressions Count

We should be experiencing some higher client counts from the recent field trips promoting our salon. As a result, we have some new clients in our chairs. We’ve gained access to new people, new referrals, and

Where Have All the Details Gone?

Offer Gift Wrapping, Make Friends

“While it’s not a product or service that you can make money from, offering gift-wrapping is a wonderful way to thank your loyal customers for their patronage throughout the year and to make their stress-filled holiday time just a little bit easier,” says small-business marketing expert Nanette Miner.

Just My Type: Catering to These Four Common Client Types

Get the down low for how to cater to four common client types — the glamour girl, control freak, escapist, and eco-conscious client — with nail styles, colors, services, and more that are fine-tuned to the needs of each.