Doing photo shoots in your salon — nail style shots, salon interior shots, or service shots — will help you develop a portfolio to show off to both clients and editors. Learn from the pros how to hire a photographer, how to prepare for a photo shoot, and what to expect at the end of the day.
For this month's cover shoot, John Hauk, top competitor, salon owner with a full book of clients, and OPI Products’ new technical advisor, helped us create a Puccini-inspired nail look.
Tom Holcomb may no longer do nails at the salon, but he certainly isn’t out of practice. He often travels to Japan to educate Japanese nailists, so he has plenty of practice sculpting his beautiful nails.
This month’s cover comes to you all the way from Russia. Russian women are very fashion-conscious and feminine in their styles. With a full set of nails costing around $120 U.S. dollars (and rebalances costing $60) not all women can afford enhancements, but a growing number of women visit salons regularly.
When we told Elsbeth that we were shooting a teen cover to go with our cover story on teenagers, she conducted an informal poll of teenage girls in her neighborhood to see what they like to wear on their nails.