Marketing With a Nice Ring to It
The husband and wife team behind Velvet Nail Lounge in Troy, Mich., came up with a brilliant marketing idea after reading fashion magazines.
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The husband and wife team behind Velvet Nail Lounge in Troy, Mich., came up with a brilliant marketing idea after reading fashion magazines.
Part symbol of pride, part advertisement on wheels, nail-related license plates are like mini mobile billboards.
We live in the age of the entrepreneur, where you are no longer an individual — you are a company! Everything you do — or don’t do — communicates the value of your personal brand.
Online education company Salon Gurus has released a new program taught by nail tech and marketing expert Millie Haynam. Titled “Build Your Business…Build You!”
The Painted Lady keeps a chalkboard sign out in front to capture the attention of passersby and changes the messages weekly.
Popular blogger Tina Alberino (“This Ugly Beauty Business” and “Nail Tech Reality Check”) has written the ultimate guide to navigating our industry.
NAILS asked Rosie Herman, the founder of One Minute Manicure, to give us a glimpse into the nitty-gritty details of growing a beauty business from scratch.
The number of men receiving nail services may be on the decline, but fear not: We’ve got seven tweaks to help you ease them back through the salon doors. Here are some clever ways to appeal to those elusive male clients and keep them coming back for more.
Garbo’s Salon and Spa in Omaha, Neb., threw a princess party co-sponsored by Radio Disney to get clients in the mood for the Cinderella movie.
Learn to increase your paycheck by making an extra sale or booking an unexpected appointment.