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Sometimes the best advice for marketing your nail salon begins with what not to do. Whether you are revamping your marketing plan, planning for an upcoming event, or just beginning your business, a review of the potential trouble spots can help you avoid costly mistakes that eat up your time and money.
This month we asked nail techs:How do you encourage male clients to come into your salon and become regulars?
This global online directory of beauty services offers free salon listings along with the ability to share your work.
The Medinail Learning Center now offers an online Safe Salon Rating (SSR) training module free to nail techs.
Jason Olsen, co-founder of Utah-based Image Studios 360, offers salon professionals tips on how to use Instagram most effectively.
Morgan Taylor’s newest consumer ad campaign debuted last week in New York’s Times Square.
A fun way to market your services, consider creating an Instagram frame your clients can take pictures with and share on social.
The husband and wife team behind Velvet Nail Lounge in Troy, Mich., came up with a brilliant marketing idea after reading fashion magazines.
Part symbol of pride, part advertisement on wheels, nail-related license plates are like mini mobile billboards.
We live in the age of the entrepreneur, where you are no longer an individual — you are a company! Everything you do — or don’t do — communicates the value of your personal brand.
