
How to Create a Buzz About Your Salon
Ready to snag publicity for yourself and your salon? Armed with effective PR tools and a lot of determination, you can create a media buzz that helps draw new clientele.
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Ready to snag publicity for yourself and your salon? Armed with effective PR tools and a lot of determination, you can create a media buzz that helps draw new clientele.








Consumers pay well to make their own dinner at cooking classes and paint their own art at wine-and-canvas parties, so it follows that a similar DIY group-bonding experience would excel in a social space like a nail salon.
Offering customized pedicures is a great way to gain and retain loyal clients. NAILS takes you through the process, providing you with suggestions for beverages, amenities, add-ons, and more for four fabulous pedicures.
To help your client portray her individuality, we have 20 tips to inspire you — whether she be traditional, modern, funky, or just wanting to get on to her honeymoon destination.
This month’s cover tech Elsbeth Schuetz discovered a gorgeous way to use sand in her nail art, creating an easy and unique embossed design.
Here is a story from Iowa nail professional Melissa Finch, who managed to work in the salon without a voice!
Yoga Sandals’ Velvet Comfys position your feet naturally as if you were bare foot, enabling your feet and lower legs to exercise as you walk.
Pampered Perch is debuting five new prints for their wrist rests.
Add a bit of flash and sass by offering your clients an edgy statement manicure.
Duri Cosmetics has over 200 sophisticated, fun shades to give your clients more options than ever.