Bringing New Ideas to the Old World

“I got started doing nails through my mother, Sandra Bauer, who has been doing nails for almost 30 years now. I always watched my mother work, and I was always fascinated with nails,” saysSheilie Lucke, a German nail technician profiled this month.

OPI Holiday: Bling Ring Mani Tutorial

This tutorial uses flecks of glitter within OPI's nail lacquer to create embellished nail art. "It's like jewelry for your nails," says OPI EVP & Artistic Director Suzi Weiss-Fischmann.

Touring America

Touring America by OPI defines the look of nails for fall and winter, with twelve shades that revive classic, iconic colors — from cool gray, khaki, and chocolate to warm rose, peach, and red.

MelodySusie Fleurwee Gel Polish Unveiled

MelodySusie introduces the Fleurwee Gel Nail Polish series—a revolutionary gel polish that is HEMA/HPMA- and TPO-free, plant-based gel polish for a high-quality nail care experience.

Breathe Life Polish

OPI has joined with the Lung Cancer Foundation of America (LCFA) for an exclusive new polish called Breathe Life — a fresh-air, silvery blue.

OPI and Serena Williams Join Forces for a Glam Slam

First it was Justin Bieber and Katy Perry, now it’s Serena Williams. OPI is partnering with the tennis superstar to launch the Glam Slam collection.

OPI Creates Limited Edition Barcelona Collection

OPI created a special six piece collection with names and colors honoring the beachside Spanish city.

Snapshots from Beauty Forum Swiss

Here are more snapshots from the Beauty Forum Swiss show that was held last weekend (March 3-4, 2012) in Zurich. Many thanks to nail tech and friend Elsbeth Schuetz and Marlise Kolliker of Nail International by

OPI Opens First Pop-Up Shop in New York City

Piggybacking off of NYFW, OPI opened its first pop-up shop, giving media, influencers, and fans a passport to color.