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Technique|Products|Jan 22, 2010

One Gel Technology

Entity’s One Gel Technology uses nanotechnology to make enhancements that are easy to apply, durable, glossy, and naturally beautiful.

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Technique|Products|Nov 5, 2009

Acrylic Kit

The Entity Acrylic Kit comes with everything needed to start doing high-quality acrylic enhancements right away.

Technique|Articles|Feb 1, 2009

Gels: Easy as 1-2-3!

Everyone's talking about gels these days.  Nail professionals always want to stay on top of the latest trends, but many of them have a hard time understanding the gel process.  Breaking down the steps involved in a gel application will help you determine whether you'd like to offer these services.

Technique|Articles|Oct 1, 2008

21st Century Tools: Multitask Implements

Multitasking is a way of life in today’s high-speed world, and nail implements are no exception. From double-sided nail art brushes to triple-tasking pterygium removers, the ingenuity behind these inventions makes you wonder what they’ll think of next. Here’s a sampling of some of the latest multitask implements to help you speed through your workday.

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Business|Articles|Sep 1, 2008

Entity Is Eco-Friendly

Entity has implemented a “printing green” environmental strategy by partnering with companies that are FSC- (Forest Stewardship Council) and SFI- (Sustainable Forestry Initiative) certified. They print using wind power credits and use only environmentally-friendly, soy-based ink.

Business|Articles|Mar 1, 2008

What's New on Retail Shelves

We asked NAILS readers what new retail products they’ve recently introduced. Far and away the most popular move was to add a new polish line from the top professional brands. Cuticle care products and lotions were also popular choices. Foot care follows in fourth place, then skin care, with Entity’s Nanovive Skin Revival System a particular favorite.

Business|Articles|Jan 1, 2007

7 New Nail Star Supernovas

Read about seven techs so new (with three years or less of nail experience) or so-recently brave (with one year or less in a new facet of their nail career), NAILS didn’t even know how luminous they were until reading their rave reviews. Keep your eyes peeled for what’s to come from these up-and-coming stars.

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