Education Leads to Retail Sales
Salon consultant Bryan Durocher of Durocher Enterprises offers a way to make opening a dialog with clients just a little bit easier.
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SEARCHMENUSEARCHSalon consultant Bryan Durocher of Durocher Enterprises offers a way to make opening a dialog with clients just a little bit easier.
Nail Those Profits At Sea (NTP), an educational cruise for nail techs, has been sailing the waters of the Caribbean and Mexico for more than 17 years. This year we ventured into new territory and took to the northern seas of Alaska. Nail education, networking, and plenty of fun were in order as we set sail in August on the Carnival Spirit.
When you take a class from a dynamic teacher, she (or he) can transform not only the way you work, but the way you think. Here we get to know some of our industry’s teachers a little better and get a glimpse of what makes them tick -and teach.
The nail industry is ever-evolving. Nail veterans give us their take on the changes, both good and bad, they’ve witnessed firsthand and how they’ve grown throughout the years.
Continuing education is key to the future growth of the industry. So why is it not getting the attention it deserves? Have nail techs and manufacturers become disenchanted with continuing education and relegated it to the back burner?
What is the proper role of cosmetology schools and are they fulfilling that role?
A “Mini-Course Day” at her daughter’s grade school gave Lisa Gustafson the perfect opportunity to introduce kids to nail art.
A practical guide to success in the nail business for students, recent grads, and newcomers.
If you “have skills, will travel,” a career as an educator can be a rewarding alternative to the salon.