Essie Goes Couture
Essie’s newest offering, GelCouture Nail Polish, comes in 42 new colors. This longer-lasting polish is inspired by fashion masterpieces and the world of quality craftsmanship, hence the cool bottle.
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SEARCHMENUSEARCHEssie’s newest offering, GelCouture Nail Polish, comes in 42 new colors. This longer-lasting polish is inspired by fashion masterpieces and the world of quality craftsmanship, hence the cool bottle.
The NAILS team walked the show floor July 24-26 to see what was new for the year in professional beauty. Along the way we saw some amazing nails.
Over 30,000 visitors walked the show floor at Cosmoprof North America in the Mandalay Bay, Las Vegas.1,015 exhibitors represented 39 countries to fill three sections: Cosmetics and Personal Care, Packaging, and Professional Beauty. It took the NAILS team three days to cover the show floor, visiting with advertisers and meeting new beauty industry professionals.
Experience the luxury of couture with the new Gel Couture from Essie. Slip into salon perfection for up to 14 days of luxurious wear and instant gel-like shine with an easy two-step system. Step 1: lust-worthy couture colorStep 2: impeccable gel-like shine. Create perfect color coverage with the patent-pending curve-hugging brush. No lamp needed. Gentle removal.
The company has renamed more than 90 gel-polish shades to match the Essie polish.
Create this pink blushing ombre design with Essie polish.
Here's an easy polka dot design using a dotting tool with Essie polish.
Recreate this color block look using Essie polish.
Experience the luxury of couture with the new gel couture from Essie. Slip into salon perfection for up to 14 days of wear and instant gel-like shine with an easy two-step system. Create perfect color perfection with the patent-pending curve-hugging brush. No lamp needed. Gentle removal. For more informtion, visit http://www.essie.com/gelcouture.aspx.
Create this look for your bride-to-be clients.
summertime is the moment to get inspired by adventurous color and there's no better way to do so than with nail art! recreate this 'diamond daze' nail design using 'coconut cove', 'berried treasures' and 'viva antigua!' from essie summer 2016 collection.
Essie’s Bridal 2016 Collection features a blissful palette of six seasonal shades.
Sail the seas and chart a course for adventure in 'nautical nails' nail art look using the Essie summer 2016 collection.
Hungry for adventure? Two words: 'viva antigua!' get lost in a 'coconut cove' and discover 'berried treasures'. Looking for some beautiful 'tribal text-styles'? Slip on some stylish 'hiking heels' and follow me to the artisan market where we can 'loot the booty'.
Essie debuts its fashionable, long-lasting polish.
Manus x Machina: nails in the age of technology
A "nail polish perpetrator" steals thousands of dollars' worth of Essie polish from several NYC drugstores.