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The challenge: creating marketing campaigns with a clear impact.
Elizabeth Morris talks to NAILS Magazine's executive editor Beth Livesay about her Salon Fanatic Tour, which took her to 18 nail salons in six states over eight days.
NexGen Nails is a new acrylic company that has a line of odor-free acrylics that are fortified with calcium and vitamin E to be healthy on the natural nail.
Grow out long, strong, natural nails without compromising fashionable fingertips.
This high powered electric nail file is low noise, low heat, and low vibration, and is ideal for both professional use in the salon and beginner use at home.
First-ever survey of nail salon patrons shows that clients are not too worried about sanitation, are less loyal to individual nail technicians, and favor convenience above most other salon features. Among our other key findings is they start getting their nails done at a young age (almost half say they started manicures before they reached age 25). That's good to know for those of you cultivating teens and college students now.
Imagine a chance to peek inside the salon operations of the top salon owners and nail technicians in the country. That’s what judging the Salon of the Year Awards is like.
Should you list your salon on the Internet? With free listings you have nothing to lose, but the jury’s still out on the benefit of paying for online advertising.
