In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International.
On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
With a calendar full of Instagram Lives and the new hashtag #AmplifyDiverseHair, the Wella family of brands is inviting the professional beauty community to help drive change.
The event will raise money for two organizations Wella supports: the Professional Beauty Association's COVID-19 Relief Fund to aid in salon industry recovery efforts and The Loveland Foundation, an organization committed to showing up for communities of color in unique and powerful ways, with a particular focus on Black women and girls.
See what four talented young hairdressers created when paired with two Intercoiffure members as their mentors. This ultimate mentorship experience culminated in a mainstage presentation at an evening gala.