entity beauty

Entity Acrylic Sculpt on Form

A demonstration on how to apply Entity Acrylic over a form.

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Entity Acrylic Sculpt on Tip

A demonstration on how to apply Entity Acrylic over a tip.

Entity Acrylic Retouch

A demonstration on how to retouch a classic French using Entity Acrylic, by Lee-Anne Henderson, director of educational sales and distributor relations.

What's Hot in Acrylics Kits

Here’s a sampling of the industry’s latest acrylic kits that continue to provide stellar nail enhancements, from classic Frenches to bold nail art.

Entity Nanotechnology Products

An overview of Entity's products that use nanotechnology to maximize skin hydration and rejuvenation, and achieve better gel performance.

Great Starter Products for Newbie Nail Techs

As a newbie, you may not be familiar with all the product options available to you. Here we’ve gathered some products that may be useful as you start your career.

Acrylic Coral Reef Nail Art

Nail technician Oksanna Cobb had a chance to go to Guam recently, where she was inspired to create these brightly colored nails.

One Color Couture

Entity’s new brush-on gel polish, Entity 1 Color Couture, combines the long-lasting and high-gloss durability of gel with the ease and versatility of enamel.

The Gels of Spring

If you’re itching to ditch this heavy winter, ring in the spring with these fun new color gels from your favorite manufacturers. There’s no time like the present to make nails more pleasant.

Entity Beauty Adds Two New Sales Directors

Professional nail and beauty products manufacturer Entity Beauty announced the hiring of two sales directors: Ellen Ambrecht and Jamie Stiely.