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Business|Articles|Jun 5, 2013

Why They Skip the Salon

A study by market intelligence firm Mintel found that expense plays a large role in why women do their nails at home, but it is not the only issue.

by Staff
Business|Articles|Jun 3, 2013

Father’s Day Nail Services

The percentage of men getting nail services in the United States has actually decreased in the last few years, according to the NAILS Big Book, dropping from 8.3% of your overall clientele in 2009 to the present 3%. Luckily, Father’s Day provides an excellent way for you to offer services specifically for male clients and maybe even an opportunity to turn them into regular customers. Here are some examples of how nail salons are marketing to male clients.

by Staff
Technique|Articles|Jun 3, 2013

Rocker Shirley Manson Gets Artistic

In April, Artistic Nail Design senior educator Zoe Vokis applied Artistic Rock Hard Nails on Shirley Manson, the lead singer of the band Garbage, during Manson’s trip to Sydney, Australia.

by Staff
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Business|Articles|Jun 1, 2013

Bridal Ready

It’s the biggest day of your client’s life. It could also mean big business for you, as you prepare to do the nails of the bride, her party, and possibly even those of the groom. Helping your client nail her big day is a process that could begin months in advance. Learn what you have to do to prepare yourself and your bride for nails that will live on in photos happily ever after.

Technique|Articles|Jun 1, 2013

I Heart Acrylics

The cornerstone of the nail industry’s foundation, acrylics helped build the manicuring business into what it is today.  Manufacturers are still continuing to innovate and improve upon the products and techniques. With support from manufacturers and with die-hard acrylic clients, the art of an acrylic sculpt and 3-D design is thriving among the latest generation of acrylic nail technicians. Here are some of the latest acrylic products.

by Staff
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