Do You Know Your Stats?
When was the last time you took a good look at your numbers? Take this quiz designed to shed some light on the numbers that underlie your bottom line and why you should care about them.
Erin Snyder Dixon
Contributing Writer
Here Today, Gone Tomorrow
Don’t get caught off guard by a planned or sudden staff absence. With a bit of thought and planning, extended leaves won’t negatively impact clients or salon income.
Medical Spas Target Hands and Feet for Rejuvenation
Technology is on fast-forward when it comes to anti-aging treatments for hands and feet. Medical spas and alternative health clinics are adopting innovative therapies for age-old beauty problems that plague our extremities. Here’s a run-down of what’s going on behind closed doors today and what we will see in the future.
With Our Compliments
Clients make a choice every time they open their wallets and spend their hard-earned money in your salon. Make that choice easier with value-added services that cost you little or nothing for the client to enjoy.
Are You Really Ready to Open Your Own Salon?
If you think salon ownership is easy, take this quiz before you make the leap.
How to Send Good Energy When You’re Having a Bad Day
As long as the sun rises in the East, they will be out there — bad days. We all have them. No, we can’t make all the bad stuff go away but we can keep it from affecting our clients. Prepare in advance to avoid passing on all that negative energy, and your next bad day may pass without any negative toll on your business.
How to Send Good Energy When You’re Having a Bad Day
As long as the sun rises in the East, they will be out there — bad days. We all have them. No, we can’t make all the bad stuff go away but we can keep it from affecting our clients. Prepare in advance to avoid passing on all that negative energy, and your next bad day may pass without any negative toll on your business.
Nurses and Nails
Special care must be taken when performing service consultations for those in the health care industry and related fields. Turn this into a positive by marketing a healthy, natural nail regime for this client base.
Our Own Worst Enemies: Dealing with Bad Coworkers
The coffee pot is on and dry, the retail area is dusty, and your coworker is happily filing the nails of one of your favorite clients. You are not alone. Nail techs just like you are facing the same issues in salons around the globe. Don’t let that bad coworker get your panties in a bunch. It’s time to band together and take back the salon.
Mystery Shopper Checklist:
You can’t fix it if you don’t know it’s broken. Make the most out of a mystery shopper program by gathering the most relevant information about your salon and be on your way to creating stellar customer service.
When Your Client Is Expecting
Salons are carving out a niche by catering to expectant mothers. Moms-only menus, specialized massage, and targeted retail goodies are just the beginning. With some planning and training you can add to the joy — and relieve the discomforts — during the nine months before birth.
Gel Fills by the Numbers
It’s been a couple of weeks since your client left the salon with a shiny new set of gel enhancements. Her busy fingers have washed dishes, made beds, surfed the Internet, and clicked the seatbelt, leaving her in need of your professional services to bring them back to their original beauty and balance. Embrace the ease and forgiveness of gel with this basic gel fill routine.
Cracking the Color Code
Clients come in to your salon for more than a great manicure or pedicure. They are sold on a feel, a look, or a culture. Add color to the list of tools you have to influence client behavior, accentuate services, and shape the client’s total experience.
Customer Service Begins With Client Consultations
Take full advantage of the first step in building a professional business relationship. Consultations create a rapport with clients and help you select the most appropriate services and treatments for each individual.
Be the “Best of” Your Town
Part substance, part strategy, staking out your spot on local “best of” lists requires a game plan. NAILS attempts to demystify the process of claiming your spot on the list.
10 Ideas For Handling Rapid Expansion
This is what you’ve been waiting for. You have a full book and clients waiting. So, what’s the problem? The problem is you need more space for nail tables, a way to manage a heavier workload, and capital to fund the expansion. Fortunately, solutions are near at hand.
Building a Better Gel Arch
UV light-cured gel enhancements are more popular than ever. Here’s how to fine-tune your arch technique to create the most beautiful nails possible.