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Contributing Writer
Clients come in for the beautiful nails, but they sure do enjoy the extra touches you provide. With a little flair you can make hospitality part of your client care program. The key to keeping your clients entertained in the salon is to give them plenty to think about — new services, local art and culture, and multimedia are a few examples.
Combat boredom in the salon by varying your routine and trying new things from time to time. Whether you’ve got a little downtime or you simply need to kick-start a new routine, there are many ways to re-energize and refresh your surroundings in order to up the entertainment factor of your job.
While the thought of an economic slowdown — or other financial challenge — can be scary, it can also be the catalyst for change. Take heart and learn from the struggles and strategies of two business owners who came out on top.
The same marketing techniques and business practices that have successfully lured women to your salon can be easily adapted to attract male clients. The key is to lay a foundation that supports long-term client care and has him feeling comfortably taken care of.
Your clients look to you to keep their hard-earned natural nails in tip-top shape. With a little help from your favorite nail products, you can handle common natural nail problems easily and prevent them from recurring.
Runners’ feet crave special attention. Rev up your pedicure business by catering to those clients who run for fun or fitness. A foot is a runner’s first point of impact — you can be their first line of defense against injury, through service and education.
Salons across the country have added sports pedicures to their menus. As more and more clients make fitness a priority, salons are developing services that cater to their clients’ active lifestyles.
...and how to respond tactfully to comments that make your hair stand on end.
Take this self-quiz to determine your strengths as a manager. The insights you glean may help you use your valuable personal resources more wisely and develop a better understanding of others.
At some point, every salon owner has wondered if it’s time to throw in the towel. Whether your uncertainly stems from financial problems, changing circumstances, or unmet expectations, only you can make this decision. Our experts offer guidelines and insights to lend perspective and help you assess your situation more objectively.
Take this self-quiz to determine you PQ - you power quotient. Learn to increase your power by taking part in this exercise. Your answer mat reveal where you’re making the most of your opportunities and where you’re letting them slip.
Airbrush tanning services are among the fastest-growing salon offerings we’ve seen in the last few years. This easy-to-learn and inexpensive-to-implement service can round out your salon menu. But what is involved, and is it right for you?
