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SEARCHDoing amazing nails is not the only requirement for staying afloat, some business skills are essential as well.
Holly and Elizabeth, owner and creator of The Nail Hub
With what we’ve covered so far in how to be a successful nail professional, what’s been missing is business savvy. Even if you are not going to own your own salon you need to have a basic understanding of how to run a thriving business. Knowing the cost per service of the product you use, using the correct amount of spa product on pedicures, keeping an inventory and ordering things on time to avoid being embarrassed by running empty in the middle of a service are all important factors.
Consider taking some business classes at a trade show. There are also online resources and books available. Some manufacturers have cost per service information available on their products — all you have to do is ask. You are an artist, but you are also a businessperson who needs to be well-informed and stay on top of information that could make or break your business.
You need a clear understanding of the difference between a booth renter and an employee, for tax purposes and for legal expectations within the salon. We live in a litigious society and you do not want to be on the news as a salon owner sued by workers or gone bankrupt because of the IRS. Do your due diligence, make sure you clearly understand from the IRS point of view, not your friend’s opinion on the matter.
Pricing is another important part of your business structure. You need to incorporate not only your product cost and overhead, you need to understand your time also has value. If you are not charging enough, your business will be shortchanged in ways that will begin with you skimping on things at home then eventually lead to the doors closing for good.
Doing amazing nails is not the only requirement for staying afloat, some business skills are essential as well. If you know this is not something you feel comfortable becoming an expert at, consider partnering with someone who is instead of going it alone.
Some resources I have found helpful have been classes and materials with the following:
> Elizabeth Morris/The Nail Hub podcast
Here I am sharing a very comprehensive and well-rounded almost back to work package of information for you from Virox (Rejuvenate) that is the complete set of materials to help you feel confident that everything is in place and ready to go, even if you are already back at work!
Every Tuesday for the next four weeks, Holly will be doing an alcohol ink tutorial.
National Nail Tech Day is May 30, and to celebrate YOU, Virox and I would like to offer up the opportunity to win a canister of disinfecting wipes.
Join me Wednesday evening 5/27/20 for a Live chat on Facebook with Dr Spalding to get some idea of what it takes to be that level of clean and safe.
If your salon has re-opened, you may have found some challenges with wearing a face shield while working. If not, here are some tips that could help save you some headaches when you do get back.
This video is a really awesome resource for figuring out a reasonable hourly rate for yourself in addition to seeing the average your area can bear in service prices in some ways.
Have you ever heard of the stages of grief? With everything going on, we are grieving our “normal”. That means you should give yourself permission to feel the way you feel.
Has all this PPE business got you down? Does it feel like it cramps your style? One way to help it cheer you up which will in turn cheer up your clients is to add some sparkle.
For those of you that like a little data with your info, here is some really interesting information from salon owner Michele Baker in Georgia. Being one of the first states to open left the salon owners to scramble to learn a lot of things on their own and many have been generous in sharing things they have figured out to help make operating in the COVID-19 world more systematic and understandable.
Holly orders Wildflowers Nails in a Box and tries it out Live.
Holly demonstrates how to do a vertical ombre on nails with the help of Winnie Huang.
Holly shares two videos to help you practice your liquid and powder technique.
Holly and Shelena Robinson show how to make a runway rose fit for everyday.
Holly helps you practice your hard gel technique.
Holly will be doing two Instagram Lives next week on PPE.
It has been quite a while since I made a video for the e-file chronicles so an update to that seemed in order. The latest installment is removing gel-polish from an enhancement.
Holly has a jam-packed week of live talks and demos on social media!
