Booking Bridal Services
Refreshing our look, our services, and our salon is a great way to get ready for the busy coming season. It is a great reminder, Jill, that we need to periodically look at our ourselves and
By Bryan Durocher, Durocher Enterprises One of the biggest challenges during the holiday season is combating the stress our clients put themselves under. The salon is a safe haven from the pressures of the world and

By Bryan Durocher, Durocher Enterprises
One of the biggest challenges during the holiday season is combating the stress our clients put themselves under. The salon is a safe haven from the pressures of the world and salon employees are expected, in the short time a client is visiting, to make all the craziness melt away. As much as we do to prepare to pamper clients, there will always be a few who will not be happy. For the sanity of your front desk staff and ultimately, your own, invest a bit of time strategizing and scripting how difficult clients will be handled during the holidays.
Most salons have policies in place already, however this is a great opportunity to review before the holiday traffic begins. If your salon has a 24-hour cancellation policy, it would be wise to remind your clients during the month of November to minimize no-shows and unhappy guests. Script the language you wish your staff to use when challenges with clients arise. Commit to paper how you wish staff to address the issue and whom they are to turn to if the challenge needs to be addressed with higher management. This is especially imperative to review with seasonal staff members.
The old adage “the customer is always right” is a great message in theory, however the practical aspect can be potentially devastating to a salon. If a salon were to give every customer everything they wanted, for the price they desire (usually free), it would be in trouble very quickly. So, take the time, script out different scenarios you have witnessed in the past, and give your staff direction on how you wish it to be handled.
Refreshing our look, our services, and our salon is a great way to get ready for the busy coming season. It is a great reminder, Jill, that we need to periodically look at our ourselves and
It’s spring and everything around us is changing and in bloom. For a lot of us the snow is starting to melt and we can actually see the grass again. The grass is starting to turn
We as a salon started going through the book “Over the Top” by Michael Cole this January. We had our monthly staff meeting yesterday morning and we are doing one chapter a month as a full
I am so excited to see all of the comments. Thank you AthenA, Annette, Heather, and Judy! We love seeing your comments and hope that more people will post. As I started responding to the comments,
I agree Jill, writing for NAILS has been an amazing experience. It has been an honor and a dream come true to be a part of the Coaching Chronicles. Thank you NAILS Magazine for the opportunity and
Wow! Thank you for your kind words and comments Sandy, Samaima, and AthenA. My faith, my friends, and family have all helped me through these tough times. 2012 was a tough year. I am, however, excited
It has been quite a year for you, Jill. I know it must have been difficult to write honestly about how your highs and lows for last year. I am humbled and reminded how easily we can
Happy New Year! Are you so glad to be done with 2012? I am! I have never had a worse year than 2012. So, since it’s a new year, I want to remind you of what
I hope that all of our readers had a wonderful holiday both personally and professionally, and that you were all as busy as you could be. My wish for all of you is that you all
Our “Practice Now, Shine Later” series continues with another business building idea: host a holiday open house. It’s not too late. Really you can pull it together in a week. One of my employees Kimberly suggested
This week I am going to respond to both of Jill’s last posts. First I will talk about how a referral program during the holiday season has helped us to stay busy during January and February.
We’re about halfway through our “Practice Now, Shine Later” series. So far, I have given you two techniques to help you make your clients sparkle and shine this holiday season. We introduced “Foil Nails” and “Glitter Toes.” Those
Last week I mentioned that I was off to help with the makeup for our benefit fashion show. I have to say it was a great experience. Myself and about five of the other employees at the
This is my friend Nicole before her wedding. This is her “something blue.” We used royal blue, silver, and turquoise glitter. We’re continuing our “Practice Now, Shine Later” series. Last week, I introduced you to Foil Nails for
That is a cool look, Jill. This look can be done in a variety of ways. It can be done with Gelish by following the steps below. 1. Sanitize your hands and the guest’s. 2. Push back
Here’s the first technique in our “Practice Now, Shine Later” series. This tutorial presents step-by-step instructions on how to create Foil Nails. I have done this with Shellac gel-polish by CND. I think the same techniques
Jill, those are great strategies to help you pre-book your clients. I know that remembering the statements about the client’s discomfort or length of her nails helps me to tailor the offering to the guest sitting in