For 15 years, Lisa Marie Arnold has been the owner of Salon & Spa Solutions. Born and raised in Pittsburgh, she is a graduate of Penn State University with a degree in Broadcast Cable. Her 20-year beauty career path has taken her from telemarketer for Davidson Beauty Supply, to outside sales representative for Goldwell of Pennsylvania, and finally to her ultimate goal — salon marketing and management consultant. She is also a tradeshow speaker, in-salon educator, and trade publication writer. The salons and day spas Lisa works with on a monthly basis are located in Western Pennsylvania and across the U.S. where she has implemented programs and systems that are producing profits and much needed business organization for her clients. Service sales have increased as much as 40% and retail sales to 50% of service sales. www.lisamariearnold.com